International Trade Mark Services

International Trade Mark Services

We have extensive experience in managing trade marks internationally, including through the Madrid Protocol.

In an era of rapid globalisation, it has never been more important for businesses to protect their intellectual property overseas. As part of a sound intellectual property strategy, businesses should consider protecting their brand globally.

Despite common misconceptions, there is no such thing as an ‘worldwide trade mark’. Trade mark registration is undertaken on a country by country basis. There is the option to file a trade mark in multiple jurisdictions at the same time by way of the international mechanism known as the Madrid Protocol. However, a Madrid Protocol application will not automatically afford your mark protection in all member countries. Instead, each country of interest must be designated, and paid for, at the time of filing.

Filing a trade mark application in a country of interest has two primary benefits. Firstly, it provides the owner with legally enforceable rights to prevent other traders from using the mark in that jurisdiction. And secondly, having a registered trade mark provides the owner with a defence against another trader’s infringement allegations.

At Actuate IP, our team of registered trade mark attorneys and IP lawyers are highly experienced in managing trade marks across a wide range of countries including through the Madrid Protocol – the international mechanism for registering trade marks across multiple jurisdictions.

If you are interested in protecting your trade mark internationally, please get in contact with us. We can provide you with a no obligation strategy and fixed fee proposal for best protecting your brand.

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Request a guide

Don’t risk losing your brand. Take ownership of your brand both here and abroad. In this guide, we’ll show you how to protect your brand in Australia and internationally. We’ll cover:

  • how to take ownership of your brand
  • understanding your risk exposure
  • what can go wrong
  • how to minimise the legal risk associated with trading across borders.


To download the guide, please fill in your details below.

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