What are my options for resolving a trade mark dispute?
There are two options for resolving an infringement of your trade mark, or a claim of infringement against you by another party.
- Trade Mark Infringement Dispute Resolution
While an aggressive trade mark litigation strategy might be the best approach in certain circumstances, often the preferable commercial outcome (particularly when defending a trade mark infringement claim) is to use alternative dispute resolution (ADR) methods such as negotiation or mediation to facilitate communication between the parties to reach a settlement to the dispute. If you are the trade mark rights holder we will prepare an appropriately worded warning notice or letter of demand to be sent on your behalf. If you have on the other hand received a letter of demand, we will provide you with clear advice on where you stand and develop an appropriate response to be sent on your behalf. In both instances, these initial correspondences will then open the lines of communications between the parties (or their lawyers) which creates an opportunity to explore whether a settlement commercially favourable to you can be achieved in the early stages of the dispute. In the majority of cases, trade mark infringement disputes will settle without the need for legal proceedings being commenced. Our trade mark lawyers have a strong track record of achieving commercially relevant and favourable results for our clients.
- Trade Mark Infringement Litigation
While we always put in place strategies to explore settlement opportunities, sometimes the adoption of an aggressive trade mark litigation strategy is unavoidable and/or a necessary commercial strategy. At the start of any litigation we provide you with a clear roadmap showing you how a matter might unfold, with the timeframes and costs associated with each of those stages. We keep you informed of progress and fixed fees for every stage of the litigation process with what we call a Fixed Fee Litigation Structure. Also with our fixed fee project based approach it means you can take the matter in stages and retain certainty, control and transparency on your legal spend.
Our trade mark attorneys have litigated in various jurisdictions including the Federal Court of Australia and Federal Circuit Court of Australia and bring a wealth of intellectual property experience to devise the strategy best tailored to your needs and those of your business. We also work with a close network of overseas trade mark lawyers in all key jurisdictions meaning we can assist you with any international trade mark dispute issues in an efficient way with a clear focus on achieving the right outcome.