A proactive trade mark watch strategy is a valuable way for a business to identify if its competitors are copying their brand. Trade mark watch services assist to identify in a timely manner potential infringers of a business’ trade mark rights, so that conduct can be addressed to limit any reputational damage to your brand arising from that competitor’s actions.
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New trade mark filings in Australia and globally increase every year. This increase in trade mark filing activity makes receiving current and regular reports on those activities all the more relevant to safeguard your brand space.
We provide a range of comprehensive trade mark monitoring and watch services tailored to your particular commercial objectives and priorities. We develop and coordinate regular monthly report filings in Australia and other countries. We can also monitor online misuse of your brand.
Time is often of the essence when dealing with trade mark filings or online use that are too similar to your trade mark rights. Armed with this knowledge, you can take action either through a trade mark opposition, letter of demand and/or legal proceedings to deal with the potentially infringing conduct.
Our trade marks team work with you to understand your brand priorities and important markets. With this knowledge, they prepare a trade mark monitoring package and service with leading and reputable providers that have developed technology to monitor trade mark and brand misuse activities efficiently.
Our team can then review those results regularly, identifying any conduct of particular concern for your review and potential action.