How To Register & Trade Mark A Business Name In Australia

Trade Marking Business Names Protect Brands Legally Starting a business is an exciting venture, but one of the first things you should consider is protecting your business name. Trade marking

What Does Trade Mark Protect In Australia?

Trade Mark Protection In Australia In Australia, a registered trade mark protects a number of business and brand assets, or intellectual property. This includes: Registration gives the owner the exclusive

How Long Does a Patent Last in Australia?

Patent Duration A granted patent typically lasts 20 years from the filing date for standard patents, provided renewal fees are paid. Early stages of the filing process are critical to

How to Trade Mark a Logo in Australia: A Step-By-Step Guide

Trade marking your logo in Australia is a way to legally protect your creative work. A registered trade mark ensures other businesses cannot copy or use your logo, giving you

How to Value Intellectual Property: A Practical Guide for Businesses & Creatives

Every business has ideas – but some ideas are worth more than others. Intellectual property (IP) is the catch-all term for identifiable intangible assets like patents, trademarks, copyrights and designs.

Why Is Intellectual Property Important?

In the world of business, few things are more powerful than a good idea, whether it’s a new invention, a catchy brand name or a compelling piece of creative work.