Designs Searches, Filing & Prosecution

In a competitive market, where design plays a crucial role, securing a government-granted monopoly right to your design can offer significant business advantages.

A registered design safeguards a product’s distinctive visual features—its shape, configuration, pattern, and decoration. This exclusive right, provided by IP Australia, grants the owner a monopoly for the design’s use in its market category for up to ten years.

Securing a registered design enhances your product and business value in the following ways:

• Monetise your design through exclusivity, allowing you to reap financial rewards from commercialisation.
• Assert your rights against infringers by taking legal action if necessary to halt their activities and recover financial losses or their gains.
• Strengthen your negotiating power with potential partners, investors, or licensees through the assurance of legal protection.
• Deter potential imitators by establishing a clear claim to your innovative design, emphasising prevention over remedy.
• Protect your investment in product development by making it nearly impossible for competitors to replicate your design without authorisation.