About Julie Simpson

I enjoy partnering with clients to help bring their ideas and businesses to market. I provide clear, strategic advice and apply lateral thinking to deliver alternative and creative solutions to complex challenges. Achieving successful outcomes for my clients in protecting their intellectual property is a direct measure of my professional success.

Professional Summary

Julie brings over 15 years of experience in trade mark advisory, registration, clearance, and portfolio management. She advises on trade mark and related intellectual property matters for a diverse range of Australian businesses and international clients across Australia, New Zealand, the Asia-Pacific region, and beyond.

What sets Julie apart is her ability to combine strong technical knowledge of trade mark law with a practical, client-focused approach. She takes the time to understand each client’s commercial objectives and tailors her advice to deliver clear, strategic solutions that align with their broader business goals. Known for her responsiveness, attention to detail, and genuine interest in her clients’ success, Julie brings not only legal expertise but also a proactive and collaborative mindset to every matter she handles.

Practice Areas

Julie’s core practice areas encompass all facets of trade mark law, including trade mark filing, prosecution, and representation in proceedings with IP Australia, as well as managing domain name disputes. She has substantial experience advising clients across a range of industries, including alcoholic beverages, software, apparel, home décor, and other consumer products.

Professional Experience

Prior to joining Actuate IP, Julie most recently held a senior role in the trade marks team at a leading intellectual property firm, where she specialised in trade mark and domain name matters. She is currently based in Actuate IP’s Melbourne office. Julie has been a member of a number of committees through INTA, including Domain Names, Asian Practice and Procedure and is currently on the Brands Restriction Committee. Julie has had many successes in opposition, removal and ex parte hearings at IP Australia.

Track Record

A selection of recent matters managed by Julie:

  • Assisted an Australian alcohol manufacturer with the management of its trade mark portfolio across Australasia, including prosecution, opposition, and removal proceedings;
  • Successfully secured registration of numerous trade mark applications in Australia, New Zealand, and Singapore, overcoming complex examiner objections;
  • Successfully represented clients across a range of industries—including home décor, software, vehicle parts, and electronic components—in opposition and removal proceedings at IP Australia.

Personal Interests

Outside of her legal practice, Julie is an avid animal lover and enjoys caring for her horses, dogs, cat, and chickens. She is also a passionate gardener, with a particular interest in cultivating orchids.

Julie Simpson
Julie Simpson
Senior Associate | Trade Marks Attorney & Lawyer @ Actuate IP

Expertise

  • Australian & International Trade Mark Filing, Prosecution & Registration
  • Australian & International Design Filing, Prosecution & Registration
  • International Trade Mark Portfolio Management
  • Trade Mark, Patent & Design Deadline Management
  • Trade Mark Oppositions
  • Intellectual Property Dispute Resolution & Litigation