Category: Trademarks

Trade Mark Protection In Australia In Australia, a registered trade mark protects a number of business and brand assets, or intellectual property. This includes: Registration gives the owner the exclusive

Trade marking your logo in Australia is a way to legally protect your creative work. A registered trade mark ensures other businesses cannot copy or use your logo, giving you exclusive rights to your unique brand. Here’s a complete step-by-step guide to trade mark registration in Australia.

Intellectual property covers a range of things – including ideas, art and literary works, concepts, inventions, designs, trade secrets and even colours – that are associated with a creative, scientific or commercial endeavour.

If you’re building a brand, you’ve probably asked yourself, ‘What is a trademark, and do I need one?‘ In short, a trade mark is a legal way to protect your

How long does a trade mark last for in Australia? A registered trade mark lasts for 10 years from the date of filing in Australia. You can renew it indefinitely,

What does the ® symbol mean? Businesses frequently use the ® symbol and the ™ symbol on their goods, marketing, and promotional material. Both symbols are used to identify trademarks and to signal

One way to protect your valuable intellectual property (and prevent other traders from using it) is to protect it as a ‘trade secret’. A trade secret is essentially just information

A registered trade mark is a valuable asset for any business, but to get the maximum benefit from your registration, it is important to remain vigilant for any other businesses